First published in 1988 to reflect the breadth and depth of Arthur D. Little’s global thinking, PRISM brings together bold ideas, real-world insight, and forward-looking perspectives on the future of business. It is where long-term vision meets practical execution.

PRISM has its roots in Arthur D. Little’s long tradition of translating breakthrough thinking into business impact. Over time, it has evolved from a classic thought-leadership print publication into a dynamic digital platform — designed for today’s executives, board members, and decision-makers who need more than headlines or hype.

What hasn’t changed is the intent: to challenge conventional wisdom, explore what’s next before it becomes obvious, and help leaders make sense of complexity. Each article combines visionary thinking with actionable lessons — helping leaders not just anticipate change, but shape it. 

PRISM is written for leaders who are curious, ambitious, and responsible for making high-stakes decisions in uncertain times. It is designed to inform, inspire, and occasionally provoke — because progress rarely comes from playing it safe.